Website Visitors’ Peace of Mind
Contact Forms & Email Marketing Lists
- If you have a contact form, you are collecting “Personally Identifiable Information,” such as names and emails from your website visitors. It’s important to be upfront about what you plan to do with that information.
- If you’ve built an email marketing list, using a service such as Mailchimp, you’re gathering personal data through that also.
Your visitors want to know that you’re not going to use their email address for any other purpose besides sending them the information they requested.
Privacy Laws & Safeguards
Some countries and states have implemented privacy laws to protect the rights of consumers. The United States, European Union, Canada and Australia have privacy laws.
Privacy policies provide a safeguard… not only for your visitors, but also for online businesses and bloggers.
If the personal data you collect falls into the wrong hands, it can lead to fraud, SPAM, or, in some cases, identity theft. You don’t want to lose your customers’ trust or have to defend yourself against a lawsuit.
Safeguarding their personal data is just plain “good business.”
United States & The European Union
- The United States has several privacy laws in place. Many of these laws are regulated by the Federal Trade Commission (FTC).
- You must also comply with the GDPR if you “collect and process data” belonging to European Union (EU) citizens, even if your company is located in the United States.
(NOTE: This post is for informational purposes only and should not be considered legal advice.)