Sure. There are many great reasons to blog.
Blogging can showcase a more personal side of your business. It’s also a useful tool for building your company’s credibility and improving your website’s search engine rankings. But there are hazardous conditions that may squelch your good intentions. Blogging is not for every small business.
Before you jump in, here are some important things to consider.
You’ll encounter hurdles, caution signs and stumbling blocks you’ll need to manage along the way. If you can meet these challenges, then you can forge ahead without second guessing yourself.
But if these hazardous conditions confirm your doubts, then it may be time to put the thought to rest.
First things first: ask yourself two questions.
1) Do You believe in blogging?
If you’re questioning the value of it before you even start, your chances of success are sketchy at best. You will need to plan, schedule, and organize your blog. If you lack the passion for it, your blog will reach the magic number of three—three published posts. Read more…