Free Small Business SEO Tools

SEO can help a small business build its brand and expand its reach, which will ultimately increase its revenue. But you can't do SEO right without a set of tools to track and measure your efforts.

free small business SEO tools

These free tools will help you improve your small business SEO.

What is SEO? SEO (Search Engine Optimization) is a set of best practices that website owners follow to help them achieve a better ranking in search engine results. Where a website ranks in a search is essential for driving more traffic toward the site.

What is a URL? A URL is the absolute address of a web page on the Internet. A well-written URL provides visitors and search engines a good idea of what the destination page will be about. Search engines need a unique URL to be able to crawl and index a web page and then refer visitors to it.

Quick Site Analyzers

SEO Site Checkup
With this free SEO tool, you can check your on-page SEO. It will give you tips to improve your score.

SEO Site Checkup

Add a website URL and click "Checkup!"

See how well a web page follows Google guidelines. Does it display well on mobile devices, load fast etc.?


Enter a webpage URL and click "Test."

SERP Simulator
Fetch the title and meta description from an existing web page url or create new ones. Following the latest Google updates, this tool will alert you of any important issues.

SERP Simulator

Add a website URL and click "Fetch" or type in a page title & META description.

The SEO Checker is a free tool that will analyze your website and gives you tips on optimizing your site for long-term success in search engine optimization.

free SEO Tool

Simply add a website URL and click "Analyze Website."

Google Tools

Google provides many free SEO tools that can help you improve your site's online presence.

Google Analytics
Check your website's overall performance and traffic statistics. It provides visitor stats such as total site visits, bounce rate and average time on site. You can even see who's visiting your site in real-time.

Google Analytics icon

Google Search Console
See how your website is performing in Google search results and how people are finding it. This free tool will also alert you to any website errors you may have and which pages are driving the most traffic.

Google Search Console icon

 Google Page Speed Insights
A slow loading web page can affect your website's search engine ranking. It can also increase your bounce rate. You can use Google PageSpeed Insights to measure your URL of choice. The PageSpeed score ranges from 0 to 100 points.

 Google PageSpeed Insights icon

Content Checkers

Similar Page Checker
Your content could be similar to pages on other websites or in your own. Use this SEO tool to check for duplicate content issues. It will give you a score of how closely two pages resemble each other.

This free SEO tool will let you know whether the content you're publishing is original or not. It will highlight the content areas that are in question and provide links to the similar content on other websites.

Image SEO Tools

Image Alt Test
Check all images from your webpage for "alt" attributes. Using keywords and descriptions in image "alt" tags is a good SEO practice because search engines cannot 'see' images, but they can read the descriptions.

Reverse Image Search
Just as Google and other search engines favor original content, they also prefer original images. With this tool, you'll be able to see how many other pages have your image in question.

SEO Friendly Tools

URL SEO Friendly Test
A URL is the location of a specific website, page or file on the Internet. Check your website URLs to estimate which ones have low value for SEO. URLs should be descriptive and contain real words separated by hyphens. Then they are considered to be search engine friendly, therefore they improve your rankings. 

See also: 8 Steps to Search Engine Optimization.

Helpful Beginner SEO Tutorials

SEO Tutorial For Beginners in 2019
The primary function of SEO is to drive more unpaid traffic to a site. These free SEO beginner tips will help you create a successful SEO friendly website yourself.

search engine friendlyWhat is a Search Engine Friendly Website?
A search engine friendly website makes it easy for search engine robots to do their job. Looking for simple ways to improve your website's search engine friendliness? Try these 4 simple SEO tips.

A Complete Guide to WordPress Taxonomy SEO
Taxonomies, basically, are how a group of things are organized. In WordPress, Taxonomies (Categories and Tags) are used to organize Posts. This is beneficial for user experience, but can often be seen by Google as duplicate content.

XML Sitemaps: The Most Misunderstood Tool in the SEO's Toolbox
A good XML sitemap acts as a website roadmap or blueprint which leads Google and Bing to all of your important pages. It is a powerful SEO tool, but is often misunderstood and misused.

image alt tag for SEO tutorialImage ALT Tags for SEO: What, Where, Why & How
Image ALT tags are short descriptions that can be assigned to images in a web page. They help search engines associate images with a web page's content so they can properly index them in their search results pages.

60+ Stats To Understand SEO in 2018 (Infographic)
Whether you're a business owner looking to raise brand awareness through SERPs or an aspiring digital marketer learning the basics of SEO, this tutorial and infographic will help guide you towards web success.

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