Understanding Social Media
How can social media help a small business?
Many small businesses have static websites that are rarely updated. Social media pages, on the other hand, are constantly updated, making it easy for a business to have a conversation with customers. People on social media today interact with friends and businesses. With each post (status update) of yours that someone shares on Facebook or Twitter, there is potential to drive traffic to your website.
You can join online social communities like Facebook, Twitter, LinkedIn and Pinterest and start creating your own network of fans, followers and connections. They are free to join.
You can utilize social media marketing to promote your brand to potential customers since social networks are used by more than two-thirds of people in the United States. Besides increasing brand awareness, social media marketing can affect the bottom line of a business by increasing sales. Social networks know a lot about consumer interests and demographics so marketers can target specific people with their messages.
- According to Pew Research Center, 72% of adults now use social networking sites.
- YouTube and Facebook are the most-widely used online platforms.
- Women are nearly three times as likely as men to use Pinterest (42% vs. 15%).
- Snapchat and Instagram are especially popular among 18 to 24 year olds.
Statistics also show that people are more likely to buy from a company that is interactive on social media. The key is to be conversational, not promotional. It's been found that people on social networks are more receptive to posts that are more conversational in tone.