Pinterest Pros & Cons for a Business

 

WHAT IS PINTEREST? Pinterest is a social networking site that allows you to organize and share images and videos you find on the Internet. According to Pinterest itself, it is a visual discovery engine for finding ideas like recipes, home and style inspiration and more.


Part of it's appeal is that it's beautiful. The Pinterest user interface is also extremely easy to learn.

pinterest iconAn image, referred to as a "PIN," can be added from a website using the "Save" button, or you can upload images from your computer. When you discover Pins you love, you can save them to boards to keep your ideas organized and easy to find. These categorized collections are called pinboards. You can follow other users and share their content (by repinning).

Similar to Twitter, you can follow anyone, even if they aren't following you back. You have the option to follow all of another user's boards, or you can just select certain boards to follow (the best method).

Pinterest Profile Cover Example

Pinterest Profile Cover Example - Crimson Designs

Pinterest Pros for a Business

  • Pinterest allows for selective following.

    Your profile's images aren't all grouped together. They're part of separate boards, so people can follow as many boards as they like. This makes it easier to appeal to more people.

  • All boards are open.

    Users can view any image pinned anywhere on the network. It involves the sharing of things rather than personal updates, making it easy to connect with strangers, like-minded people and similar businesses.

  • You don't have to leave comments.

    You can just follow boards and repin images. It's a fun experience to spend time there, not a social media site where you feel pressured to stay involved.

  • Pinboard Images are hyperlinked to their source.

    This helps to drive traffic from Pinterest to external sites. Pinterest's high referral traffic outranks both Twitter and YouTube.

  • The half-life of a pin is 3.5 months.

    (It takes a pin 3.5 months to get 50% of its engagement.) The half life of a tweet is only 24 minutes and the half life of a Facebook post is only 90 minutes. This means that the half-life of a Pinterest pin is 1,680 times longer than a Facebook post.

  • All boards are open.

    Users can view any image pinned anywhere on the network. It involves the sharing of things rather than personal updates, making it easy to connect with strangers, like-minded people and similar businesses.

  • 59 PERCENT OF MILLENNIALS HAVE DISCOVERED PRODUCTS ON PINTEREST.

    That puts the platform on par with Instagram in terms of product discovery. 

  • THE AVERAGE TIME SPENT ON PINTEREST IS 14.2 MINUTES.

    According to Pinterest statistics, the amount of time you have to capture your customer's attention is growing.

  • 90 PERCENT OF WEEKLY USERS USE PINTEREST TO MAKE PURCHASING DECISIONS.

    Whether they purchase immediately or later, Pinterest boards are being used less these days for inspiration and more as a shopping list.

  • YOU CAN USE PINTEREST ANALYTICS TO IMPROVE YOUR RESULTS.

    Pinterest Analytics provides important information about what types of content is performing the best on the network. You'll be able to see which of your Pins are most popular and which drive the most traffic to your site.

Example of Pinterest Boards

example of pinterest boards

Pinterest Cons for a Business

  • Pinterest attracts a very specific audience.
  • Quality images are required.

    Before joining Pinterest, brands need to assess whether they have a collection of high-quality, unique images to share. You can't create a post on Pinterest without an image.

  • TIMING IS NO LONGER THE MAIN RANKING COMPONENT WHEN IT COMES TO PINTEREST SEARCHES.

    Their new Smart Feed prioritizes what they consider to be quality images over how recently they were pinned. Your pin will not necessarily be displayed when you pin it. Pins are "weighted" by two measures: how influential the pin is (how many pins link to that same content), and how engaged the pinner is (how frequently they are pinning and the quality of their pins' content).

  • PINTEREST MIGHT NOT BE FOR EVERY SMALL BUSINESS.

    The types of businesses that do really well on Pinterest include: photographers, food-related businesses, wedding, fashion, beauty and travel-related businesses, design and decor businesses, home and garden businesses and professional bloggers.

5 Handy Pinterest Statistics [INFOGRAPHIC]

5 Handy Pinterest Statistics

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