Twitter Pros & Cons for a Business

twitter iconTwitter is a microblogging and social networking website. It has over 330,000,000 monthly active users. It can be used for both business and personal reasons. As a small business, you can participate in Twitter to listen to and interact with your customers. Many restaurants, for example, are jumping in and using the free social service to post special events and coupons. On Twitter you can also show off your expertise and offer advice to others. It is a great tool to find out what others are saying about your company.

You can follow anyone on Twitter, and anyone can follow you. It's common for strangers to follow your feed. People who take interest in what you have to say become known as your FOLLOWERS. Once they choose to follow you, you can update them about things of various natures. Your updates or posts will appear in their timeline. When you write or post a short message on Twitter, it's called TWEETING. TWEETS are posts of up to 280 characters.

Twitter Pros for a Business

  • Twitter is easy to use.

    The beauty of Twitter lies in its simplicity. Compared to other community-oriented web services, Twitter is simple and straightforward. During registration, it will take you a just a few minutes to join.

  • Twitter has doubled the character limit of a tweet.

    This announcement was made on 11-7-17 with mixed reviews. But, it is now easier to compose a thoughtful tweet with 280 characters instead of only 140.

  • You can create as many accounts as you want.

    Followers are considered friends. Once they follow you through your tweets, you can follow them back. There is only one main screen, so you never have to search around for what you're looking for.

  • Twitter can help consumers feel a connection with you.

    This promotes trust in your business. You become part of a community where you can discuss your products or services. You may find that you interact more with other industry professionals on Twitter instead of consumers, but that can have benefits too.

  • Twitter has rolled out an "algorithmically generated" timeline.

    This is a change from its reverse-chronological format. With the reverse chronological format, users often missed relevant content. With the new timeline, Twitter will clue into signals such as the accounts you follow, the tweets you interact with, the topics that interest you and the activity of people similar to you to show you tweets it thinks you will like, similar to Facebook.

  • Twitter has stopped cropping photos on their timeline.

    Now you can experience and present them as they were meant to be viewed. It is continuing its transition from the text-based service it has been in the past to one that better supports rich media.

  • Twitter has added a feature called Moments.

    Twitter Moments is a selection of breaking and developing stories taking place on the social network at any one time. It is a fast and simple way to get an idea of what is sparking discussion or debate. You can discover stories that would not usually appear in your own timeline. Twitter Moments can be found in a separate tab. Look for the "Lightning Bolt" icon to reach it.

  • Twitter has introduced 'Safe Search.' 
    Its "safe search" tool promises to remove from search results any tweets that contain "potentially sensitive content" as well as those from blocked or muted accounts.

  • Twitter now prevents 'banned users' from creating new accounts.
    Its new policy targets users that set up multiple profiles purely to abuse and harass others.

Twitter Cons for a Business

  • Because Twitter is so simple, your profile has to be lean and mean.

    Your Twitter Bio is limited to 160 characters or less. It's not a great way for people to get to know you, unless you are very good at expressing yourself.

  • Twitter has no "Edit Tweet" button.
    Users want the ability to edit tweets after they've sent them, rather than having to delete them and start again.
  • The wrong Twitter brand strategy could damage your company's reputation.

Pros & Cons for Business of 5 Popular Social Media Networks

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