What is SEO?
SEO is short for Search Engine Optimization.
Search Engine Optimization (SEO) is a set of best practices that website owners and designers follow to help them achieve a better ranking in search engine results. Where a website ranks in a search is essential for driving more traffic toward the website.
What is Onsite SEO?
Onsite SEO includes the optimization STEPS you can take on your website that will affect your search engine rankings.
Here are 8 "search engine friendly" steps for your website:
- Write quality content.
- Make your website easy to navigate.
- Utilize effective internal linking.
- Design web pages that are small in file size.
- Create web pages that are mobile friendly.
- Use effective title tags.
- Add unique images with ALT tags.
- Use heading tags.
Offsite search engine optimization (SEO) is a method of increasing traffic to your site from other websites through backlinks.
Backlinks that come from websites with high authority help your website build authority. If you work hard to produce quality content and market it effectively, you can expect other websites to link to yours automatically. This is the most natural form of offsite SEO.
BEWARE OF LINK EXCHANGES
If your website is associated with poorly reputed sites, their bad reputation can reflect on you. Too many irrelevant links can be seen as spam. It is not worth the risk of being banned in the search engines.
Instead, build a site that will attract natural incoming links.
Social links to your website have gained importance as a signal of good quality content. Links from social websites will help attract more visitors and give your site higher social authority. Google is paying attention to a website's social authority. So it's the perfect time to start actively engaging in social networks such as Facebook, Twitter or Instagram. It has become an additional form of off-site SEO.
If you are unfamiliar with these SEO strategies, we can help. Crimson Designs includes onsite SEO services in our website designs. We will also help you become familiar with social sites such as Twitter, Facebook and Pinterest.