8 Easy Web Design Steps
A quality website is a critical business tool that can help drive your company's growth. Following a "well-structured web design process" will help you increase the likelihood that your website will be successful.
Here are 8 important website building steps:
1. Plan Your Website.
- Define the purpose and goals for your business website.
- Define your target audience.
- Analyze your online competition.
2. Select and register your domain name.
A domain name is a unique address on the internet. By registering a domain name, you reserve the right to use that name to identify your website. A domain name is not the same thing as a website.
Guidelines for Selecting a Domain Name:
- Shorter is better. Strive for 20 characters or less.
- Avoid hyphens and numbers. People may forget to type in the hyphen and numbers are confusing.
- Make it easy to spell and pronounce. If you told someone your domain name over the phone, would they remember how to spell it?
- Add keywords: Using keywords in your domain name will help your visitors identify the content on your site and will increase your ranking with the search engines.
- Find an available domain name.
3. Gather Content.
All websites are driven by content. It's important to gather images and text to entice visitors to your site and drive them to action. Identify keyword phrases that are relevant to your business. Include these keyword phrases in your content to help attract visitors and search engines.
4. Design your website for your intended audience.
You're ready to start mapping out the major sections of your website. Drawing out quick diagrams is a useful way of doing this. A diagram can easily show the hierarchy of your website and how the various sections are related to each other.
5. Build the website.
Build fast-loading web pages with clear, consistent navigation. Be sure your pages are optimized for the search engines and your images are optimized for the internet.
- You can utilize an HTML editor such as Dreamweaver or learn HTML and CSS to build your site. HTML is the building block of a web page. CSS is used to style it.
- If you have limited HTML and CSS knowledge, you could choose a Content Management System (CMS) such as WordPress to build your website.
Before officially launching your site, do a thorough testing of your links and spelling.
6. Create a sitemap.
A sitemap is a web page with a list of links to all your other web pages. It will help visitors and search engine spiders find pages on your site quickly.
7. Find a website host and upload your pages.
You will need space at a web host to store your files and make it visible to the public. You can host your site where you keep your domain name or choose someplace different. Publishing your website is a matter of getting the web pages you have created up to the web host. You can do this with tools that come with your hosting service or with an FTP Client.
8. Promote your website.
- Become Part of a Social Media Community.
Facebook, Pinterest and Twitter are popular social media networks for businesses.
- Publish an E-Mail Newsletter.
Creating a monthly e-mail newsletter is a great way to keep in touch with your customers, generate trust and build your business.
- Request Reciprocal Links.
Find websites in your general niche and request a reciprocal link to your website.
How to know if you need to hire a web designer?
Do the terms domain name, web host, social media, keyword phrases, SEO, HTML, and CSS still confuse you? Do you often get frustrated as you try to find your way around the internet? Do you want your website to be unique? Do you have a hectic daily schedule?
If you answered "YES" to these questions, you will likely need the assistance of a web designer. We can help. See our Web Design Services.
When we bought this old hunting camp and were ready to have a website, I knew what I wanted. I could picture it only in my mind but had trouble putting it into words. I found Em at Crimson Designs and within a few tries, she seemed to know just what style I wanted and the format I needed.
She is wonderful and I couldn't have done this without her knowledge and talent. Thanks so much Em. It's really been a fun experience. I would recommend your services!!
After several failed attempts at designing my own website, I decided it was time to call a professional! I really wanted to "keep it local" so while searching for a NH-based web designer, I found Crimson Designs.
Em got back to me right away. I gave her bits and pieces of what I was looking for and she transformed it into exactly what I had imagined and in such a timely manner! She was very easy to work with and was always helpful and accommodating. She did a fabulous job designing my website. I would gladly recommend her to everyone!
Lori's Sweet Creations