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Facebook Pros & Cons

facebook iconFacebook is the largest social network on the planet. Businesses can set up an online page on Facebook as a way to promote their business activities and connect with their customers. With a Facebook Page, Facebook users can become a FAN of your company or product. They become a FAN when they press the LIKE button at the top of your page.

FANS of your Facebook business page can be updated on your current events, products and other essential information. You can even ask advice from your followers if you're considering carrying a new product or changing your business hours. You can also add contests to your Facebook Page. People love FUN WAYS of engaging and feeling like they are contributing to your business direction and decisions.

Facebook Pros for a Business

  • Facebook has over 1.5 billion monthly users in 2016. It reaches a wide audience.
  • It has over 40 million active small business pages. It allows you to create custom pages, have conversations with your customers, and easily post photos and videos. Creating a Facebook Business Page is FREE.
  • It has over 1.4 billion mobile monthly users. A lot of that growth comes from developing countries where people have mobile phones and not computers. Facebook has worked to make sure the site works well over slow mobile connections.
  • Facebook Pages tend to rank highly in Google search results. Facebook also allows for very easy engagement with your fans. If your Facebook business page is interesting, your fans may talk about it to their friends, creating powerful and free advertising for your business.
  • Facebook allows a business to have a custom made URL. After you have 25 Likes on your business page, you are able to customize the URL to your Facebook Page, giving it a more authentic touch. You will be able to remember your custom URL and type it easily into a web browser to find your page.
  • Facebook now gives preference to photos and graphics. This is great for businesses with stunning visual content. Consumers are attracted to photos and graphics because they can consume the information quickly. Great visual content will likely increase your Facebook page's engagement levels.

Facebook Cons for a Business

  • Unlike your website, you don't own your facebook page. Unfortunately, you are at the whim of Facebook to determine how, where, and when you can use it. Don't try to build a successful business just on Facebook. Instead, use it to drive your "FANS" to your website to truly capture the value provided by Facebook.
  • You need to be patient, because it takes time to find interested FANS. Facebook Pages require regular updates with new content that feels authentic. If you neglect your Facebook Page, it will die. It will also leave a negative impression about your company.
  • If your FANS don't interact with your posts, they will be less likely to see your future posts.¬†When they stop interacting, you lose that relationship in Facebook.
  • Organic visibility has dropped on Facebook consistently over the years. Lower organic reach means more pressure for businesses to use paid advertising options.
  • Facebook has updated their algorithm to favor friends' updates over page updates. Overall, pages should continue to post things that people find meaningful and interesting, but the bottom line is that friends come before brands.

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