{"id":7588,"date":"2021-03-01T19:03:00","date_gmt":"2021-03-01T19:03:00","guid":{"rendered":"https:\/\/www.crimsondesigns.com\/blog\/?p=7588"},"modified":"2024-06-12T14:16:56","modified_gmt":"2024-06-12T14:16:56","slug":"website-ssl-certificate","status":"publish","type":"post","link":"https:\/\/www.crimsondesigns.com\/blog\/website-ssl-certificate\/","title":{"rendered":"Why Your Website Needs an SSL Certificate"},"content":{"rendered":"<p>Perhaps, you\u2019ve just checked your website and seen the words \u201c<strong>Not Secure<\/strong>\u201d (before your <strong><a href=\"https:\/\/www.verisign.com\/en_US\/website-presence\/online\/what-is-a-url\/index.xhtml\" target=\"_blank\" rel=\"noreferrer noopener\">URL<\/a><\/strong>) in the address bar\u00a0at the top of a web browser. Now you\u2019re wondering how to fix it. You simply need to install an <strong>SSL Certificate<\/strong>.<\/p>\n<div class=\"wp-block-image\"><\/div>\n<p>A few years ago, SSL was recommended for eCommerce websites and specific pages of websites where sensitive information would be transmitted or received. In <strong>2018<\/strong>, that changed.<\/p>\n<p><!--more--><\/p>\n<h2>Today, every website needs an SSL certificate.<\/h2>\n<div class=\"highlight\">\n<p><strong>What is an SSL certificate?<\/strong> An SSL is a digital file that establishes a secure connection between a web browser and a site server. It has a public key and a private key that work together to establish a secure connection with encryption.<\/p>\n<\/div>\n<h3>How to Recognize a Website with an SSL Certificate<\/h3>\n<p>When you visit a website with an SSL certificate, the URL starts with\u00a0\u201c<strong>https:\/\/<\/strong>\u201d instead of \u201c<strong>http:\/\/<\/strong>\u201c. The \u2018<strong>S<\/strong>\u2018 at the end of HTTPS stands for \u2018Secure\u2019.<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-9582\" src=\"https:\/\/www.crimsondesigns.com\/blog\/wp-content\/uploads\/2020\/12\/secure-website-with-ssl.gif\" alt=\"Secure website with SSL.\" width=\"650\" height=\"394\" \/><\/figure>\n<h3>Understanding HTTP and HTTPS<\/h3>\n<div class=\"highlight\">\n<p><strong>What is HTTP?<\/strong> When you type a website address (URL) into your web browser (such as Google Chrome), the browser sends an HTTP request message to the server, asking it to send a copy of the website to your computer. The server response contains the web page you requested. It is sent to your computer using HTTP.<\/p>\n<\/div>\n<div class=\"wp-block-image\"><\/div>\n<p>When you send information back to the website, to log in, for example, your computer also communicates with the server using HTTP. But, communications such as these are sent in \u2018<strong>plain text<\/strong>.\u2019 They could be read by <strong>hackers<\/strong> that manage to break into the connection between the browser and server.<\/p>\n<p>This is where the secure version of HTTP, known as <strong>HTTPS<\/strong>, comes in to provide a more secure connection.<\/p>\n<div class=\"highlight\">\n<p>Using HTTPS, the messages sent between the server and computer are scrambled so that no one in between can read them. This keeps your information safe from hackers. They use a <strong>Secure Sockets Layer (SSL)<\/strong> to send the information back and forth.<\/p>\n<\/div>\n<div class=\"wp-block-image\"><\/div>\n<h3>Look for the Padlock Icon<\/h3>\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-large\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-9615\" src=\"https:\/\/www.crimsondesigns.com\/blog\/wp-content\/uploads\/2020\/12\/secure-website-padlock.gif\" alt=\"Secure Website Padlock icon\" width=\"133\" height=\"162\" \/><\/figure>\n<\/div>\n<p>You can tell if a site is protected by SSL encryption when you see a \u201c<strong>padlock<\/strong>\u201d icon and HTTPS before a page\u2019s URL in the address bar of a web browser (such as Chrome or Firefox).<\/p>\n<h2>Installing SSL Certificates<\/h2>\n<ul>\n<li>To help keep your website safe from hackers, you need to install an SSL certificate at your host. (There are different security levels you can choose from and a wide range of prices.)<\/li>\n<li>You can have a web developer or your host install it for you or try to do it yourself. It is not a simple task, though. READ: <a href=\"https:\/\/www.entrepreneur.com\/article\/282712\" target=\"_blank\" rel=\"noreferrer noopener\">A Step-by-Step Guide to Migrate Your Site to HTTPS.<\/a><\/li>\n<\/ul>\n<h3><strong>3 Levels of Trust<\/strong><\/h3>\n<p>The three main trust levels for SSL Certificates (from highest to lowest):<\/p>\n<ol>\n<li>Extended Validation<\/li>\n<li>Organization Validation<\/li>\n<li>Domain Validation<\/li>\n<\/ol>\n<div class=\"highlight\">\n<ol>\n<li><strong>EV Certificates (EV)<\/strong> include the most company data. Companies must meet the highest, most stringent requirements to receive this type of certificate.<\/li>\n<li><strong>OV Certificates (OV)<\/strong> also include business authentication. Information about a company is included, but, is not as prominently displayed as in EV Certificates.<\/li>\n<li><strong>DV Certificates (DV)<\/strong> are the most basic type of SSL Certificate, with the least amount of identity information included.<\/li>\n<\/ol>\n<\/div>\n<h3>SSLs, Page Speed &amp; SEO<\/h3>\n<ul>\n<li>In the past, SSL slowed page load times by 3-4 seconds per page. Now the delay is barely noticeable.<\/li>\n<li>SSL has SEO benefits. Visitors looking at a list of search results are more likely to click on a secure website over a non-secure one, thus improving the secure site\u2019s click-through rate.<\/li>\n<\/ul>\n<p>If that\u2019s not enough to get you to take action, this probably will. Since 2018, Google no longer just encourages website owners to install SSL Certificates, it has begun putting more pressure on everyone to do so.<\/p>\n<p><strong>Read: <a href=\"https:\/\/serverguy.com\/security\/google-forcing-ssl-certificate-websites\/\" target=\"_blank\" rel=\"noreferrer noopener\">Why Google is Forcing You To Have SSL Certificates on Your Websites<\/a>.<\/strong><\/p>\n<h3>HTTP Sites Flagged as \u2018Not Secure\u2019<\/h3>\n<p>ALERT: If you don\u2019t have an SSL Certificate, web browsers, such as Google Chrome and Firefox, will flag your website in a not-so-friendly way. They have begun marking all HTTP sites as \u2018<strong>Not Secure.<\/strong>\u2019<\/p>\n<h2>SSLs &amp; Privacy Policies<\/h2>\n<p>Having a secure website with SSL encryption will not only satisfy Google, it will also provide peace of mind for your visitors, the same way having a website <a href=\"https:\/\/www.crimsondesigns.com\/blog\/website-privacy-policy\/\">Privacy Policy<\/a> helps promote trust.<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-9618\" src=\"https:\/\/www.crimsondesigns.com\/blog\/wp-content\/uploads\/2020\/12\/protect-your-website-with-ssl.gif\" alt=\"Protect your website with an SSL.\" width=\"650\" height=\"285\" \/><\/figure>\n<p>Here are some examples of New England companies with both SSLs and Privacy Policies. (Visit one of the links. Then look for the <strong>SSL padlock<\/strong> at the top of the browser window and the link to the <strong>Privacy Policy<\/strong> at the bottom \u2014 in the page footer.)<\/p>\n<ul>\n<li><a href=\"https:\/\/www.bedfordvillageinn.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Bedford Village Inn<\/a><\/li>\n<li><a href=\"https:\/\/granitestatecandyshoppe.com\/\">Granite State Candy Shoppe<\/a><\/li>\n<li><a href=\"https:\/\/www.renys.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Renys \u2013 A Maine Adventure<\/a><\/li>\n<li><a href=\"https:\/\/www.thepresshotel.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Press Hotel<\/a><\/li>\n<\/ul>\n<p>No matter whether you run a hotel, candy shop, retail store or country inn, if you have a company website, it\u2019s time to install an SSL.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Perhaps, you\u2019ve just checked your website and seen the words \u201cNot Secure\u201d (before your URL) in the address bar\u00a0at the top of a web browser. Now you\u2019re wondering how to fix it. You simply need to install an SSL Certificate. A few years ago, SSL was recommended for eCommerce websites and specific pages of websites<a href=\"https:\/\/www.crimsondesigns.com\/blog\/website-ssl-certificate\/\" class=\"read-more\">&nbsp; Continue Reading &raquo;<\/a><\/p>\n","protected":false},"author":1,"featured_media":7591,"comment_status":"closed","ping_status":"close","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":{"0":"post-7588","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-small-business","8":"cat-3-id","9":"has_thumb"},"_links":{"self":[{"href":"https:\/\/www.crimsondesigns.com\/blog\/wp-json\/wp\/v2\/posts\/7588","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.crimsondesigns.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.crimsondesigns.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.crimsondesigns.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.crimsondesigns.com\/blog\/wp-json\/wp\/v2\/comments?post=7588"}],"version-history":[{"count":7,"href":"https:\/\/www.crimsondesigns.com\/blog\/wp-json\/wp\/v2\/posts\/7588\/revisions"}],"predecessor-version":[{"id":7738,"href":"https:\/\/www.crimsondesigns.com\/blog\/wp-json\/wp\/v2\/posts\/7588\/revisions\/7738"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.crimsondesigns.com\/blog\/wp-json\/wp\/v2\/media\/7591"}],"wp:attachment":[{"href":"https:\/\/www.crimsondesigns.com\/blog\/wp-json\/wp\/v2\/media?parent=7588"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.crimsondesigns.com\/blog\/wp-json\/wp\/v2\/categories?post=7588"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.crimsondesigns.com\/blog\/wp-json\/wp\/v2\/tags?post=7588"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}