{"id":3238,"date":"2013-01-20T16:25:37","date_gmt":"2013-01-20T16:25:37","guid":{"rendered":"http:\/\/www.crimsondesigns.com\/blog\/?p=3238"},"modified":"2023-11-15T15:57:33","modified_gmt":"2023-11-15T15:57:33","slug":"8-simple-ways-to-tell-if-your-website-is-old-business-owner-checklist","status":"publish","type":"post","link":"https:\/\/www.crimsondesigns.com\/blog\/8-simple-ways-to-tell-if-your-website-is-old-business-owner-checklist\/","title":{"rendered":"8 Simple Ways to Tell if your Website is Old: Business Owner Checklist"},"content":{"rendered":"<p>It&#8217;s hard to run a business and stay on top of everything. But&nbsp;you know deep down that your website has been gathering a little dust.&nbsp; It&#8217;s sitting there somewhere on the internet at a host whose name you can&#8217;t remember off the top of your head.<\/p>\n<p>But every once in a while, someone reminds you that you don&#8217;t look&nbsp; anything like your website photo these days. So how do you know if it&#8217;s really worth the time and effort to update it\u2026 or can you just wait one more year?<\/p>\n<p>This <strong><span class=\"special\">Business Owner Checklist<\/span><\/strong> will help you decide if it&#8217;s time for a website redesign.<\/p>\n<p><!--more--><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-5585\" src=\"http:\/\/www.crimsondesigns.com\/blog\/wp-content\/uploads\/2013\/01\/8-simple-ways-to-tell-old-website.jpg\" alt=\"8 Simple Ways to Tell if your Website is Old\" width=\"650\" height=\"561\" srcset=\"https:\/\/www.crimsondesigns.com\/blog\/wp-content\/uploads\/2013\/01\/8-simple-ways-to-tell-old-website.jpg 650w, https:\/\/www.crimsondesigns.com\/blog\/wp-content\/uploads\/2013\/01\/8-simple-ways-to-tell-old-website-300x259.jpg 300w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><\/p>\n<p>It includes <strong>8 Simple Ways<\/strong> to tell if your website is old. All you need is about 10 minutes to complete it. Simply grab a cup of coffee and a notepad, and of course, you will have to visit your website on a computer. You will be adding a check mark to your notepad for every item that your website fails to meet.<\/p>\n<p>Ready? Let&#8217;s begin.<\/p>\n<h3>(1) Page Titles<\/h3>\n<p>Let&#8217;s go to your website right now. Bring it up in a web browser, such as <strong>Google Chrome<\/strong> or <strong>Internet Explorer,<\/strong> and look up at the very top of the screen. You will be able to see the <strong>Page Title<\/strong> of your home page. See it? Good. Try to remember it for a moment.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-3242\" src=\"http:\/\/www.crimsondesigns.com\/blog\/wp-content\/uploads\/2013\/01\/check-mark2.png\" alt=\"check mark\" width=\"130\" height=\"124\">Now click on a link in your website and go to another page. Do the Page Titles look the same?<\/p>\n<p>If the page titles are the same for every page or your website or are not very descriptive of your web pages, please add a <strong>check mark<\/strong> to your <strong>&#8220;Time for a Website Redesign&#8221;<\/strong> Checklist. You have your first important reason to hire a web designer.<\/p>\n<h3>(2) Your Copyright Date<\/h3>\n<p>Now go to the bottom of one of your web pages and look at the copyright date. Is the year listed there up-to-date? If not, please add another <strong>check mark<\/strong> to your list. Having an old copyright date is an indication to visitors that your website has old content. Your visitors want to know that your website has trustworthy and up-to-date information. An outdated copyright date is the first thing that will cause your visitors to lose their trust in you.<\/p>\n<h3>(3) Page Speed<\/h3>\n<p>When you loaded your website in a browser, how long did it take to see the whole page? Was there a noticeable waiting period? If so, search engines, such as Google, and your visitors will not be impressed. The days of slow-loading and cumbersome websites are gone. Your visitors want to be able to navigate around your website quickly and easily.<\/p>\n<p>If your website is slow to load, add another <strong>check mark<\/strong> to your checklist.<\/p>\n<h3>(4) Mobile Devices<\/h3>\n<p>Next let&#8217;s discuss mobile devices. Is your website easy to read on a <strong>mobile device<\/strong> such as an <strong>iPad<\/strong> or an <strong>iPhone?<\/strong><\/p>\n<p>Browsing the internet is no longer an activity confined to desktop computers. Mobile browsing is increasing every day. Your website needs to be ready to receive mobile traffic.<\/p>\n<p>It can be really annoying for website visitors to <strong>pinch<\/strong> and <strong>zoom<\/strong> into the copy of your website, scroll back and forth, and try to hit tiny buttons to get to a specific page. You don&#8217;t want to create a bad mobile experience for these customers because they are a growing population. You just can&#8217;t ignore them anymore.<\/p>\n<p>Does your website look good in the smartphone or are you squinting very hard to try to read the text? If you can&#8217;t read the content without zooming in, you will have to add another <strong>check mark<\/strong> to your list.<\/p>\n<p>How many checks have you added so far? Are they adding up?<br \/>\nLet&#8217;s look at a few more before you make that overdue phone call to a web designer.<\/p>\n<h3>(5) Website Navigation Buttons<\/h3>\n<p>What do you think is the latest trend when it comes to website navigation buttons? The trend is towards <strong>bigger<\/strong> and sometimes even <strong>round<\/strong> navigation buttons. This is also due to the increasing popularity of&nbsp; mobile web browsing. Mobile web browsers &#8220;touch&#8221; and &#8220;tap&#8221; screens instead of using a computer mouse to click on links. So web designers are moving towards bigger buttons to make &#8220;touching&#8221; and &#8220;tapping&#8221; easier.<\/p>\n<p>Do you have any website button links on your website?&nbsp;Can you imagine tapping them with your finger to get to another page or are they too small? Bigger is better&nbsp;these days.<\/p>\n<h3>(6) Cascading Style Sheets<\/h3>\n<p>Does your website use separate <strong>Cascading Style Sheets (CSS)<\/strong>? It&#8217;s okay if you don&#8217;t understand this one. Let me explain. In the earlier days of the internet, the content and design of a web page were all in one file. Today, content goes in one file and most of the design goes into a style sheet. This makes editing a lot faster, easier, and more flexible.<\/p>\n<p>How can you tell&nbsp; if you&#8217;re website is already using CSS?<br \/>\nA quick test to see if your site is using CSS is to load a web page in your browser. Then <strong>right click<\/strong> anywhere in the browser window with your computer mouse. A menu box will appear.<\/p>\n<h4>Click &#8220;View Page Source.&#8221;<\/h4>\n<p>The page that pops up will be full of text that is hard to read. If so, you are in the right place.<br \/>\nLook closely for text like this: <strong>&lt;link href=&#8221;css\/style-index.css&#8221; rel=&#8221;stylesheet&#8221; type=&#8221;text\/css&#8221; media=&#8221;all&#8221;&gt;<\/strong> near the top of the page.<\/p>\n<p>See the word <strong>&#8220;stylesheet&#8221;<\/strong> in there. It shows that there is a link to a cascading stylesheet. If you find one, you can breathe a sigh of relief. No check mark is necessary here.<\/p>\n<h3>(7) Contact Forms<\/h3>\n<p><a href=\"http:\/\/www.crimsondesigns.com\/blog\/wp-content\/uploads\/2013\/01\/HTML5-CSS3-icons.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-3250 size-full\" src=\"http:\/\/www.crimsondesigns.com\/blog\/wp-content\/uploads\/2013\/01\/HTML5-CSS3-icons.png\" alt=\"HTML5 and CSS3 icons\" width=\"236\" height=\"225\"><\/a><\/p>\n<p>We have two topics left. The first one is all about Contact Forms. Nowadays, contact forms are found in most websites. If your website is current, your web designer probably used <strong>HTML5<\/strong> to code your contact form page and <strong>CSS3<\/strong>&nbsp; to code the cascading style sheet. If you&#8217;ve never heard of HTML5 or CSS3, it&#8217;s okay. But your web designer should be familiar with both.<\/p>\n<p>With the help of HTML5 and CSS3, stylish contact forms can be designed. But more importantly, HTML5 contact forms are fun to fill in and submit. Again it&#8217;s all about great user experience. One of the best features of HTML5 forms is that they can be validated using a modern web browser\u2019s built-in form validation.<\/p>\n<p><strong>What is form validation?<\/strong> You ask.&nbsp; Form validation helps guide visitors, alerting them to what information they need to include in the form fields so they don&#8217;t fill in a bunch of useless information or leave an important field blank.<\/p>\n<p>In the example below, see how a web browser (<strong>Firefox<\/strong>) displays a &#8220;hint&#8221; to the visitor who has left a field empty in the contact form. Web browsers mark the required but empty form field with a &#8220;cartoon bubble&#8221; warning. Thanks to HTML5, online forms are getting a whole lot better.<\/p>\n<p><a href=\"http:\/\/www.crimsondesigns.com\/blog\/wp-content\/uploads\/2013\/01\/validation-cartoon-bubble.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3266 size-full\" src=\"http:\/\/www.crimsondesigns.com\/blog\/wp-content\/uploads\/2013\/01\/validation-cartoon-bubble.png\" alt=\"Firefox validation cartoon bubble\" width=\"497\" height=\"148\" srcset=\"https:\/\/www.crimsondesigns.com\/blog\/wp-content\/uploads\/2013\/01\/validation-cartoon-bubble.png 497w, https:\/\/www.crimsondesigns.com\/blog\/wp-content\/uploads\/2013\/01\/validation-cartoon-bubble-300x89.png 300w\" sizes=\"auto, (max-width: 497px) 100vw, 497px\" \/><\/a><\/p>\n<p>Does the Contact Form on your website provide helpful hints to your visitors as they go along? If not, please add another <strong>check mark.<\/strong> Should we call it the <strong>&#8220;I desperately need a website redesign&#8221;<\/strong> checklist now?<\/p>\n<h3>(8) Google and Other Search Engines<\/h3>\n<p><strong>#8<\/strong> is probably the most important topic in this list. Think for a moment. What words or phrases (2 to 3 words) come to mind when you think of your business? Are these words or phrases you would expect visitors to put into a search engine&#8217;s search box when they try to find a site like yours? Great. Take a few of those keywords and keyword phrases and go to <strong>Google.<\/strong> If you put them in the search box, what results do you get? Can you find your website in the list of results?<\/p>\n<p><a href=\"http:\/\/www.crimsondesigns.com\/blog\/wp-content\/uploads\/2013\/01\/google-search.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-3248 size-full\" src=\"http:\/\/www.crimsondesigns.com\/blog\/wp-content\/uploads\/2013\/01\/google-search.png\" alt=\"google search box\" width=\"267\" height=\"160\"><\/a><\/p>\n<p>Is your business nowhere to be found or worse yet, you find all your competitors in the list instead? That&#8217;s really bad news. If visitors can&#8217;t find your website in a search engine, then your website either needs a major makeover or is not really worth having at all.<\/p>\n<p>Please add <strong>3 checks<\/strong> to your checklist if you fail to show up in the search engines.<\/p>\n<h4>Now add up your check marks. What is your total?<\/h4>\n<p><strong>0<\/strong> = your website is in great shape.<br \/>\n<strong>1 to 3<\/strong> = your website is in good shape.<br \/>\n<strong>4 to 6<\/strong> = your website needs a redesign.<br \/>\n<strong>7 to 9<\/strong> = your website redesign is a priority.<br \/>\n<strong>10<\/strong> = get on the phone today and call a web designer.<\/p>\n<p>Hope you had fun with this tutorial and learned something new about your website. If you decide to meet with a web designer and they mention <strong>mobile devices<\/strong> or &nbsp;<strong>HTML5<\/strong> or <strong>CSS3,&nbsp;<\/strong>you will know you are talking to someone who is keeping up-to-date with the latest trends in web design. You are on your way to a better website.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This Business Owner Checklist will help you decide if it is time for a website redesign. It includes 8 Simple Ways to tell if your website is old. All you need is about 10 minutes to complete it. Simply grab a cup of coffee and a notepad, and of course, you will have to visit your website on a computer. You will be adding a check mark to your notepad for every item that your website fails to meet.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,3],"tags":[296,136,156,158,253],"class_list":["post-3238","post","type-post","status-publish","format-standard","category-search-engines","category-small-business","tag-how-websites-work","tag-mobile-devices","tag-page-speed","tag-page-title","tag-website-redesign","cat-6-id","cat-3-id"],"_links":{"self":[{"href":"https:\/\/www.crimsondesigns.com\/blog\/wp-json\/wp\/v2\/posts\/3238","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.crimsondesigns.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.crimsondesigns.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.crimsondesigns.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.crimsondesigns.com\/blog\/wp-json\/wp\/v2\/comments?post=3238"}],"version-history":[{"count":1,"href":"https:\/\/www.crimsondesigns.com\/blog\/wp-json\/wp\/v2\/posts\/3238\/revisions"}],"predecessor-version":[{"id":7720,"href":"https:\/\/www.crimsondesigns.com\/blog\/wp-json\/wp\/v2\/posts\/3238\/revisions\/7720"}],"wp:attachment":[{"href":"https:\/\/www.crimsondesigns.com\/blog\/wp-json\/wp\/v2\/media?parent=3238"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.crimsondesigns.com\/blog\/wp-json\/wp\/v2\/categories?post=3238"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.crimsondesigns.com\/blog\/wp-json\/wp\/v2\/tags?post=3238"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}