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Give Visitors a Reason To Return

It is important to update your web site content so that it doesn't go stale. An outdated website with inaccurate information is no place visitors want to be. They will likely leave and never return.

Fresh content, on the other hand, gives visitors a reason to return. Whether they're looking for upcoming events, product specials, or a new blog post, new information will get their attention. People love getting the latest information about everything.

Fresh Content Also Builds Trust

If you haven't updated recently, visitors might wonder if you really care about your own web site. If you haven't visited your own web site in months, why should anyone else? People might even question if you've gone out of business.

Fresh content will also invite search engines to spider your web site on a regular basis. If your content is relevant, unique and in demand (based on keyword popularity), it can help get your site ranked.

Web Site Optimization

Besides updating content, web site maintenance involves checking for broken links and making sure your images are optimized. A professional web designer who maintains your web site will fix broken links, optimize your images, and add your new web content on a regualr basis.

The reality is, if you want your website to work, it must be fresh. It must be cared for.

You can sign up for Crimson Designs' Monthly Web Maintenance Program if we have designed your web site.

What is included with a web site maintenance contract?

Our web site maintenance service includes up to three hours of HTML/CSS updates, image editing, or web programming services per month on existing pages of your web site. All text and pictures must be submitted in electronic format either through email or CD-ROM. Simply email your content to us and we'll post it in the appropriate section of your website, most likely within 48 hours.

Note: This does not include the design of new web pages or addition of new web features.