SEARCH ENGINES
Search Engine Spiders
A search engine sends a spider or bot to your website to collect information to add to its index. This spider crawls over the Web. It follows links on your website to internal and external pages. It then make copies of the pages, strips away the code, and interprets the remaining text. Ultimately your pages are scored and associated to certain words.
Meanwhile, users visiting popular search engines like Google, Yahoo, or MSN will enter specific words or phrases looking for related web pages. So how do you get listed in their top results?
Getting a high rank (PageRank) in the Google search engine (URL: www.google.com) will help you get listed in their top results. It is different from being indexed. PageRank is a method Google uses to measure the importance of a web page. It assigns a value on a scale from 0 to 10 (with 10 being the best). A page that is linked to by many pages with high PageRanks receives a high rank itself. If there are no links to a web page, there is no support for that page.
The quality of the incoming links to your site is critical to PageRank. Five links from reputable, legitimate sites are worth more than a hundred links from questionable sites that provide no real service. The Google search engine will evaluate your PageRank, page contents, hyperlinks, navigation structure, and age of your site, along with other factors, then determine where to list your page in their results.
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GoogleBot can find most pages on the Internet. But you can also submit your site for free. Click to Submit your site to Google . However, Google can take up to 3-6 months to improve your ranking after it initially indexes it. To find out more about how Google crawls and indexes websites, go to Webmaster Central.
YAHOO
The Yahoo search engine (URL: www.yahoo.com) is content oriented. If you are disappointed in your Yahoo! ranking, consider adding more content to your site. One way to do that is to simply add more fresh content pages to your website. As you add more pages, there are more entries for search engine spiders, and for visitor traffic, to find your site.
It may also be helpful to add a site map. You need to make the entry paths to your site easy for the Yahoo! spider. It doesn't appear to crawl as deeply, or as often, as the Google spider.
Adding a blog (web pages where entries are made in journal style) to your website is also beneficial. Blogs are well treated by the search engines because of their regular fresh keyword rich content and with numerous incoming links. Yahoo!, in particular, treats blogs well, even more so than Google.
Their search crawler, Yahoo! Slurp, can find most pages on the Internet easily. Yahoo! also offers several ways for content providers to submit web pages and content directly to the Yahoo! Search index and the Yahoo! Directory.
MSN
Page content is extremely important with the MSN search engine (URL: www.msn.com). Clean coding is also a must with Live Search, as its spider has a strong preference for well written code. If a website's code is poorly written, it appears that Live Search downgrades the site's search rankings heavily.
Internal site links are also important to MSN. Be sure to link extensively within the site and use strong link anchor text related to the content of the receiving page. A well designed site map will also help the MSN spider crawl your site and index all your pages. Web pages should not exceed 150K, or the spider may simply stop scanning or possibly ignore your entire site.
Generally their web crawler, MSNBot, can find most pages on the Internet. However if your site does not appear on Live Search, you can send them your web page URL. Submit site to MSN.
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